Industrial Design | Hybrid Luggage

- User Research                                   - User Testing

Market Research


Mechanism Design



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Project Brief

The modular luggage is designed for multi-purposes travelers, who would frequently travel for both business and personal reasons


Objectives: Market Research.  User Behavior Research.  Product Engineering. 
Team: Individual Project
Date: Sept 2013 - May 2014

The Problem


User Journey 


User Observation 


Market Research 

Through‭ in-depth research of ‬market trend‭, ‬competitor brands‭, ‬target user‭, ‬users survey and behavior testing, the project is aimed to carry out a modular solution to reduce people’s stress when packing their luggage and improve user’s travel experience more enjoyable and efficient

pattern and color

Concepts Development


Prototype Design & Testing


Project Timeline